THG Ingenuity signs tech agreements with beauty brands
THG Ingenuity, the technology services division of online retailer The Hut Group, has inked partnership agreements with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty.
The deals are collectively worth more than £100 million, the company says.
The aim is to accelerate each beauty brand’s transition towards a direct-to-consumer (DTC) model in order to meet growing online demand.
The aforementioned companies will access THG Ingenuity’s full range of e-commerce solutions, from its end-to-end, proprietary DTC technology platform to its international fulfilment and payments infrastructure, alongside solutions across hosting, translations, brand development and creative content.
They will also have access to, and full ownership of, a pool of data that underpins all of THG Ingenuity’s operations, led by its data analytics division.
Matthew Moulding, Founder and CEO, The Hut Group, says: “The consumer shift to online continues at pace and a resilient, world class, DTC operation has become a necessity for brands to generate sustainable long-term growth.”
“Through THG Ingenuity’s proprietary technology, brands can leverage our end-to-end capabilities to launch, market and fulfil their product offering at pace and accelerate their international expansion. The latest partnership agreements with some of the leading international beauty brands are a testament to the strength of our proven technology services.”
