PrettyLittleThing and HYPE partner with Laybuy

PrettyLittleThing and HYPE are to offer Laybuy’s buy now, pay later service in the UK.

Launching later this month, it will enable customers to spread the cost of purchases over six equal weekly payments. 

Nicki Capstick, Marketing Director at PrettyLittleThing, says: “It’s always an important focus for us in giving our customers greater experiences whilst shopping at PLT and Laybuy allows us to provide a better and more innovative way of checking out.”

Liam Green, Creative Director and Co-Founder, HYPE, comments: "Bringing an alternative pay method to justhype.com will allow our customers to have complete flexibility at the checkout with a secure payment.”

Last year, Laybuy launched in the UK in a partnership with Footasylum. The company started life in New Zealand and its ownership is split equally between the Rohloff family and investment firm Pioneer Capital.

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