Klarna preps Vibes rewards offering
Buy now, pay later specialist Klarna is launching a rewards programme called Vibe this summer.
If you use Klarna as your payment method, you’ll start earning points for every $1 you spend. You can then redeem them for gift cards at the likes of Starbucks, Sephora, Foot Locker and Uber.
Vibe members will have access to exclusive online and offline sales and shopping experiences and can also earn extra rewards if they are already part of an existing loyalty programme through the retailer that they are purchasing items from.
This will be rolled out to the US market in June before being extended to Klarna's other key markets of Germany, Australia, Sweden and the UK within the next year.
"We're extremely proud to be the first company in the buy now, pay later space to offer a personalised rewards program," says Sebastian Siemiatkowski, CEO at Klarna.
"We're laser focused on providing our nearly eight million US consumers with the most convenient, seamless and enjoyable shopping experience possible, from end to end, and the Vibe programme builds on our efforts and success.”