Uncrowd lands major endorsement from Microsoft

UK-based retail analytics venture Uncrowd has been awarded Microsoft's first ever worldwide startup partner of the year award.

This recognises Uncrowd’s “entrepreneurial, customer-focused potential and the utility of its platform”.

Also of interest: Uncrowd adds Joanne Webb to advisory board

It was selected from a range of companies delivering services via Microsoft’s Azure platform worldwide. Richard Hammond, Co-founder and CEO, Uncrowd, comments: “We’re thunderstruck by this endorsement from Microsoft, a global technology giant and hugely supportive partner.  For us, it feels like the award equivalent of a Series A round.”

Also of interest: Uncrowd announces Phil Barden as new investor

“The buzz around our platform is intensifying and retailers are waking up to the importance of nuance and accuracy in insight. In the last few years, board and operational tolerance of vague metrics have declined as better ways of understanding and modelling customer motivations have emerged.”

“We’re at the crest of this wave and we’re delighted with this accolade. It’s yet another important endorsement of the calibre of the UK tech startup community,” he adds.

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