Twitter users unhappy as Argos pulls plug on print catalogue

Argos is to stop printing its catalogue after almost 50 years, with the retailer saying that digital shopping offers “greater convenience”.

Over one billion copies of the bi-annual title have been printed since its launch in 1973, and at its height it was Europe’s most widely printed publication, with only the bible in more homes across the UK.

But over the last decade the number of printed copies of each edition has dropped from about ten million to three million. The most recent one, which was released in January, ran to 3.9 million.

“Over the decades the catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices,” says Mark Given, Chief Marketing Officer at Sainsbury’s, which owns Argos.

“Just as our customers’ tastes have changed over the years, so have their shopping habits. We are seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers. Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers.”

Argos will, however, continue to produce its Christmas Gift Guide and make it available in all stores this year.

Twitter reacts

The retailer has been trending on Twitter this morning, with many users miffed at the aforementioned news.

“Argos getting rid of the catalogue further confirms that the older generation who don't use techology aren't thought about. My nana is 79 and even though she has a tablet she doesn't know how to do things like online shopping,” said Emma Dean.

“90% of my childhood was carrying that heavy Argos catalogue home, flicking the pages assuming I'll buy everything. Going to Argos using the tiny paper and blue pencil to write down all the items I want. Checking the stock on those blue machines and realising nothing is in stock,” quipped Farah.

Whilst Melissa stated: “I think that Argos will lose money not having a catalogue as I myself have seen stuff in the catalogue I wouldn't search for online and have gone onto to buy, also some older generation still can't use a laptop etc so the catalogue was their only way, this could back fire.”

What do you reckon, dear readers? A good or bad move? Let us know in the comments section below.