Bazaarvoice makes social content move with Curalate deal

Bazaarvoice, a provider of product reviews and user-generated content, is to acquire social commerce venture Curalate.

Terms of the deal were not disclosed.

Keith Nealon, CEO, at Bazaarvoice, says: “Consumers are increasingly referring to images and videos within reviews to be able to buy online with confidence. As shoppers turn to e-commerce in unprecedented numbers due to the Covid-19 outbreak, empowering them with access to this type of UGC has become more important than ever.”

“Our acquisition means brands and retailers can take advantage of the huge consumer appetite for visual content and social shopping. They will benefit from the most engaging and effective ratings and review content, expertly delivered through partnerships with the world’s major social platforms.

Apu Gupta, CEO and Co-Founder, Curalate, adds: “From the outset, we have believed that social media and visual content would shape how consumers shop. This vision has been validated by the 1,000+ brands we work with and the hundreds of millions of people who engage with Curalate experiences.”

“Now, by joining Bazaarvoice, we have the opportunity to accelerate what we started while bringing an extraordinary value proposition to brands and retailers globally.”

Gupta and fellow co-founder Nick Shiftan will remain onboard following the acquisition.