IBM and SAP join Anta Group digital transformation journey

Chinese sporting goods company Anta Group has launched a group wide digital platform based on SAP S/4HANA.

Designed and deployed by IBM Services, this integrates data management from brand sales, production management, supply chain and logistics to group finance.

Anta Group says that this initial step in its digital transformation to full intelligent workflows has allowed it to more quickly adjust its retail operations by switching to promoting sales through online channels during the Covid-19 pandemic.

Ding Shizhong, Chairman and CEO at Anta Group, says: "In the digital age, the best way to win and gain customer loyalty is to establish the most trustworthy and best quality in the market. Anta has always been committed to using technology to promote the core change of management.”

“As we look to the future to drive more direct to consumer interaction, we’re using data insights and will use AI and automation to make our workflows more intelligent in order to meet and exceed consumer preferences as they continue to evolve.”

Stephen Laughlin, General Manager, Global Consumer Industry, IBM, comments: "The creation of the new digital platform has helped improve efficiency in product distribution and can shorten decision time for product replenishment across the Anta Group.”

“It can also lay a solid foundation for Anta's next phase of digital transformation on their path to become a cognitive enterprise and to further support multi-brand, omnichannel and global development.”