Cautious consumers remain online as coronavirus rumbles on
A third of UK consumers are shopping more online now than during the coronavirus lockdown, with 59% favouring British brands, according to research from Scurri.
The e-commerce venture surveyed over 2,000 people and also found that the most purchased items during lockdown included clothing (17%), followed by home and garden items (11%), alcohol (9%), DIY equipment (8%), health, beauty and fragrances (8%), electrical equipment (6%), footwear (2%) and sports equipment (3%).
Also during lockdown, 71% of British consumers had between one to three online shopping orders delivered to their homes every week, while 12% laid claim to as many as four to six parcels every week.
5% had 7-15 packages delivered on a weekly basis. Since the lifting of lockdown, there has been only a negligible decline in these numbers.
Rory O’Connor, Founder and CEO, Scurri, says: “While the road ahead for retail remains in some ways unclear, what these stats do make clear is that online shopping is the new norm. The lockdown meant that many who may not have previously shopped that much online became more accustomed to it.”
“It is interesting to also see that there are still so many who are hesitant to shop in-store, but also that they believe things will take so long to return to pre-virus norms. The survey for us painted a clear picture of a cautious consumer who feels more comfortable shopping from the comforts of their own homes.”
