Electrical retailer Comet returns as online only venture

Comet has returned to action as a pureplay, eight years after it folded.

Check out the site here.

To quote the About Us section: "Comet is part of Misco Technologies, one of the fastest and most progressive end-to-end IT partners in the UK. Its focus is giving customers the best price, the best choice and the best service, which made it a household name for over 80 years."

"It offers a wide range of electrical products all at ‘Every Day Low Prices’. The range of electrical products at Comet online store is huge, and is changing and evolving all the time.”

“Whether it's the latest iPad, laptops and televisions to the latest monitors, accessories and, printers you'll find it all at Comet electrical store, alongside stalwarts such as kitchen appliances, and pretty much any other electrical gadget or appliance that comes to mind."

Before its collapse, Comet was the UK's second biggest electrical retailer, with 236 stores. In 2003, it was spun out of Kingfisher Group to become part of Kesa. In 2011, following sustained losses, Kesa sold the company to private equity firm OpCapita for a token £2.

It entered administration in November 2012, and all stores and their stock were liquidated and closed by the end of that year. In 2019, UK Computer Group announced the acquisition of the Comet brand.

“This represents another huge step within the group having acquired Misco earlier this year, which is a leading provider of IT products, solutions and services to business and public sector organisations for 30 years before its demise in 2017,” UK Computer Group said in an online statement last year.

“Watch this space, a holding page will be live in the next 24 hours so you can register for updates and and we look forward to launching the site early next year!”

That didn’t happen, obviously, but better late than never, we guess. Not a huge amount has been revealed about the tech underpinning the pureplay, although we do know that Comet has partnered with Klarna to offer its buy now, pay later service.