George at Asda deploys Sorted REACT tech

George at Asda has partnered with Sorted on a trial aimed at providing real-time order updates for its customers.

Sorted’s REACT platform will notify people of any issues with their delivery and automatically refer them to the customer service team.

Neil Drake, Senior Manager for Parcel Service and Format Development at Asda, says: “We’re delighted to be the first supermarket fashion brand to implement this software, which will make it even easier for our customers to shop with us."

“We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery.”

“By partnering with Sorted we are able to provide them with real-time updates about the status of an order and proactively notify them of any change.”

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