Starbucks launches blockchain powered coffee tracking tool
Starbucks is now allowing customers to trace the origins of its coffee using Microsoft's blockchain solution.
Those buying coffee at Starbucks stores across the US will be able to use a code on the bags to find out where their beans came from, where they were roasted and even get brewing tips from baristas.
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A reverse code will be given to farmers so that they can track their produce.
“We’ve always known where our coffee comes from as part of C.A.F.E. Practices, our responsible sourcing programme, but now, with this tool we have the opportunity to transparently share that information with everyone,” says Michelle Burns, Senior VP, Global Coffee, Tea and Cocoa.
“Every coffee has a story to tell, and I could not be more excited for people to be more connected to the whole coffee experience, from bean to cup, and meet the many people whose hard work, time and attention makes coffee possible.”
