AO announces recruitment drive as online retail booms

Online electricals retailer AO is to recruit 250 new roles at its logistics hub in Crewe.  

It is making the move to “manage the sustained demand created by customers turning to us following the Covid-19 lockdown which has led to a shift from high street retail to online”. 

Also of interest: AO boss reflects on seismic shift in retail

AO has added over 225,000 sq ft of warehouse space in the last three months, with another new warehouse in Stafford due to open in August. 

David Ashwell, MD at AO Logistics, says: “We’ve been quick to adapt to meet increased customer demand and we’re investing in the future, adding more space and hundreds of new, quality jobs for people in Cheshire and Staffordshire.”

He adds: “Every one of the new recruits will also be part of AO’s recently announced incentive scheme, the Value Creation Plan. The revolutionary new scheme is the first of its kind in the UK and will give every AO-er the opportunity to earn around one times’ salary linked to the business’ success over the next five years.” 

“We’ve proudly provided a lifeline to customers during Covid and a safe working environment for our people. Now, we’re doubling down on our expertise and infrastructure to make sure that we’re in a great position to cement the changes and keep serving customers brilliantly moving out of lockdown.” 

AO.com acquired the two-person delivery company, formerly Expert Logistics, in 2009, and it now offers next day delivery to every UK postcode seven days a week on its range of 12,000 electrical products.  

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