Currys PC World research casts Brits as a nostalgic bunch

Brits are yearning for simpler times and technology, according to research from Currys PC World.

The retailer surveyed 2,042 people and found that one in ten top-tier earners are willing to spend more money on vintage technology than the latest gadgets.

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The 60s, meanwhile, was the most yearned for decade with 35% wishing they could return to it. Gen Z wish they could visit the 80s the most (despite not being alive at the time).

“Even in today’s digital age, vintage gadgets can remind us of a time when life was as simple as the technology in our phones, games consoles and music devices. And thanks to this nostalgia, you can make money selling vintage technology, on the basis they are in working condition,” a press release issued by Currys PC World states.

Its research shows that people are willing to spend more money on older generations of phones (34%), followed by music devices (32%) and gaming consoles (21%).

“We looked at some of the classic mobile phones and found that the Motorola DynaTac has increased in value by 147% between 1983 and 2020. The original iPhone has also appreciated in value by 264% between 2003 and 2020,” the press release adds.

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