Pornhub and MiMoto launch green mobility initiative

Adult entertainment platform, Pornhub, has announced a coronavirus related collaboration with Italian electric moped sharing service, MiMoto.

A campaign dubbed ‘A Ride With Pornhub’ will promote green mobility in Italy and provide people in Milan, Turin and Genoa with 15 minutes of free ride time (one ride per users) on MiMoto’s electric scooters for 72 hours, starting on 11th September.

It ties in with the Italian government’s efforts to promote mobility in order to avoid congregation of large groups and help mitigate the risk of spreading the coronavirus.

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“We care deeply about the sustainability of our planet, as demonstrated through our Pornhub Cares initiatives like ‘The Dirtiest Porn Ever’ and ‘Beesexual,’” says Corey Price, VP, Pornhub.

“We have a big Italian audience, so we are happy to provide our Italian users with free rides via MiMoto scooters to promote a more sustainable way of moving. Hop on a MiMoto and take a more eco-friendly approach to transportation.”

In order to redeem their free ride time, users must download the MiMoto app on their mobile device and enter the code “Pornhub.”

“Pornhub believes that giving a free ride is a good way to bring people together in a different way,” say Alessandro Vincenti e Vittorio Muratore, joint co-founders of MiMoto.

“Green mobility is the future of mobility. The partnership between a green sharing service and the most important company in the adult entertainment business, is a perfect example of how society as a whole may change paradigms and evolve responsibly, by uniting two very different businesses with a common goal.”