Arçelik chooses AWS for digital transformation push
Arçelik has selected Amazon Web Services (AWS) as its preferred cloud provider for machine learning and analytics across its operations.
The Turkish company, which owns 12 appliance brands including Beko and Grundig, says that it is looking to “transform itself into a data-driven organisation and provide enhanced customer experiences, innovate new services, and lower costs across its operations in nearly 150 countries.”
“AWS is a strategic resource in our digital transformation and global growth, by keeping us agile and solidifying our position as an industry pioneer through the use of advanced analytics, IoT, and machine learning services,” says Utku Barış Pazar, Arçelik’s Chief Strategy and Digital Officer.
“We greatly benefit from the insights delivered from AWS’s vast portfolio of services to guide our business decisions, innovate quickly, and remain responsive to our customers’ needs.”
“As the uncertainty of the past few months makes clear, it is critical to have an integrated view of our global operations in order to adapt effectively to change. AWS is helping us navigate our business through this unprecedented time and to keep our commitments to our customers,” he concludes.
