Like Netflix: Mira Beauty bags $9 million in funding
Mira Beauty has raised $9 million in a round led by Unilever Ventures and 14W.
The beauty search engine and shopping platform is phasing out its beta app and merging it with a redesigned website. It also plans to introduce new product categories and assortments by the end of the year.
Jay Hack, Co-founder and CEO, says: "Our belief is that beauty should be a celebration of personal choice. We designed Mira Beauty to improve the accuracy and relevance of beauty product searches and recommendations per individual.”
“Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative, and today's specialty retailers, direct-to-consumer stores and marketplaces are ill-equipped to retrofit their businesses to this new reality.”
“We are thrilled to partner with 14W, Unilever and other like minded investors who have track records of backing market leading innovations."
"Mira Beauty is like Netflix. It rolls exactly what you want to see, and seamlessly," comments Ally Tam, who led the partnership for 14W.
"It was quick to carve a niche for itself where all individuals can easily find the products that work for them, and we believe this new capital will help the company scale their services to meet the demands of a rapidly growing online audience."
