X5 Retail Group tests out Express Scan mobile service
Russian food retailer, X5 Retail Group, has launched a contactless shopping system that is accessible via a mobile app.
This is powered by its Express Scan technology, which was developed in-house.
Customers download the Express Scan app to scan a product (with the help of QR codes) and pay for it with their mobile phone before exiting the store, with no need to use a regular checkout.
To connect to the system, people can register using their X5 ID, a new system that enables users to access multiple services offered by X5 and its chains after a one-time registration. Express Scan does not support the purchase of alcohol and tobacco products. Customers can link MasterCard and Visa cards to their app profile or use Apple Pay or Google Pay.
The Android and iPhone app is being piloted across two X5 chains through September, after which the service will be rolled out in full.
“With the world still coping with a challenging epidemiological situation, personal safety comes to the forefront. This is especially true for retail, where it dictates the choice of location and channel for food purchases,” says Igor Shekhterman, CEO at X5 Retail Group.
“We are attuned to the needs and the customer journey of our audiences, which enables us to provide them with an optimal service offering of fully contactless, fast and safe shopping powered by user- friendly scanning and mobile payment technologies – with no cashier interaction at all.”
Alipay
Working with VTB Bank, X5 has also processed the first Alipay payment at a Pyaterochka store, paving the way for a broader integration of the technology at that chain.
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