The Body Shop launches new UK site ahead of global roll-out

The Body Shop’s new site has gone live in the UK.

It uses SAP’s new Spartacus SPA front end coupled with SAP Commerce Cloud. 

The project, which started in March 2019, also involved multiple aspects of the SAP CX/C4 suite, including SAP Customer Data Cloud and Marketing Cloud. 

“It has been one of the largest digital transformation projects we’ve ever been involved with and the UK launch is just one release in a global roll-out which is set to cover over 60 countries,” e-commerce agency KPS UK (formerly known as Envoy Digital) said in a LinkedIn post.

“It's been a real partnership and joint effort with the fantastic The Body Shop team - something that has been so critical to the success of the project,” it added.

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