Whitebox raises $18 million for e-commerce platform

Whitebox, a US-based startup focused on e-commerce logistics and fulfilment, has raised $18 million in Series B funding.

This builds on a $5 million Series A round last year.

The Series B was led by Alan Taetle of Noro-Mosely Partners, with participation from TDF Ventures, TCP Venture Capital’s Propel Baltimore Fund, Merkle Global Chairman David Williams and Millennial Media Co-founder Chris Brandenburg.

Whitebox will use the cash to expand its sales and marketing teams, develop its technology platform and build out its fulfilment centres in Baltimore (where it is headquartered), Las Vegas and Memphis. Plans are afoot to expand in the Midwest next year.

“Whitebox remains a leader in this extremely busy and competitive space, and is uniquely positioned to see continued growth,” Taetle says. “The team has built a technology platform that not only expands the tools and insights that brands need to manage their sales and fulfillment processes from top to bottom, but also powers the larger e-commerce economy by eliminating marketplace complexities.”

“Our investment signifies our confidence in Whitebox and the capabilities that we know the company can bring to the table for new and current customers.”

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