Dolls Kill taps Vop tech for TikTok initiative

US startup Vop is powering a solution for Dolls Kill that connects TikTok data with the business intelligence platform Looker.

According to Vop founder Mike Angell, the move gives the online fashion brand “an edge to discover data and insights other brands are missing”.

Princess Polly

Other Vop clients include online fashion retailer Princess Polly, which recently launched a shoppable TikTok feed on its Australian and US sites. Check it out here.

Also of interest: Google veteran David Wurtz gets onboard with Vop

Vop’s app allows retailers and brands to put their TikTok feed directly onto their Shopify store, as well as appear on product pages. They can also pull videos from any hashtags and other influencers who are using/wearing their products.

“I see a lot of ‘How-To-TikTok Guides for Brands’ floating around the internet at the moment. What they often don’t mention is: To be successful on this platform you need to integrate it into your overall brand strategy. If you create great content, use it,” Kim Zorn, Digital Marketing Manager at Princess Polly, said in a LinkedIn post.

“So I’m super excited to leverage our amazing content and launch a shoppable TikTok feed (Vop) on our page to complete the TikTok user journey.”