Klarna overhauls mobile app as shopping behaviour shifts
Buy now, pay later specialist Klarna has launched a redesigned app, which includes wish lists and price alerts.
Content is personalised based upon consumers’ interests, their favourite stores and previous shopping behaviour.
Shopping, meanwhile, takes place within the app on a retailer’s website through an iframe with the option to pay for products either by Klarna (if a retailer has partnered with the FinTech venture) or by traditional methods such as credit or debit card.
Sebastian Siemiatkowski, CEO and Co-founder, Klarna comments: “Our mantra has always been about creating the smooothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.”
“Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction.”
“The new app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”
