VIA Outlets extends Coniq customer loyalty partnership

European operator of outlet shopping destinations, VIA Outlets, is renewing and expanding its agreement with Coniq as the sole provider of customer engagement and loyalty software and services across its portfolio.

VIA Outlets selected Coniq and its IQ platform in 2017.

“Working with them has enabled us to place customers at the heart of our organisation,” says Marc Mangold, Director of CRM, Digital & Media at VIA Outlets.  

“Coniq is a strategic partner of VIA Outlets, providing both a technology platform and deep loyalty expertise to help design and run the hugely successful Fashion Club. The data from this allows us to truly know and interact with our customers in a personalised way that leaves a lasting, positive experience.” 

VIA Outlets was able to analyse trading patterns to safely reopen centres during the coronavirus outbreak.

This year, Coniq will expand its real-time engagement platform capabilities, giving VIA Outlets access to the likes of real-time location tracking, advanced segmentation, dynamic message content and enhanced customer-centric incentives.

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