George at Asda kicks off Scan For More trial
George at Asda has launched a new barcode scanning trial.
With Scan For More, customers can scan a barcode with their mobile camera, which will then direct them to the product page on George.com.
The aim of the trial, which is taking place at Asda’s Stevenage innovation store, is to give them an alternative to shopping in-store if their size is out of stock. They can also check out customer reviews.
Sorted tie up
George at Asda recently partnered with Sorted on a trial aimed at providing real-time order updates for its customers.
Sorted’s REACT platform will notify people of any issues with their delivery and automatically refer them to the customer service team.
Neil Drake, Senior Manager for Parcel Service and Format Development at Asda, said: “We’re delighted to be the first supermarket fashion brand to implement this software, which will make it even easier for our customers to shop with us."
“We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery.”
“By partnering with Sorted we are able to provide them with real-time updates about the status of an order and proactively notify them of any change.”
