Covalent taps IBM Blockchain tech for supply chain project
Covalent, a fashion brand recently launched by Newlight Technologies, is using IBM Blockchain technology on IBM LinuxONE so consumers can track the carbon footprint and supply chain of its sustainable, AirCarbon-based accessories.
Customers can enter a unique 12 digit number printed on each Covalent product into its website to trace the steps that went into creating the product.
This stretches from when the AirCarbon was formed and molded into a product all the way through to who independently verified its carbon footprint and when it was moved to a stockroom.
“Our goal was to give people the information they need to decide what kind of impact they want to make,” says Newlight CEO Mark Herrema.
“With IBM Blockchain and LinuxONE technology, we can now provide visibility into not only the steps used to make each Covalent product, but also the carbon impact that each specific product has on the environment.”
“For us, that’s important, because it helps make tangible the unique pathway that led to the creation of that product.”
“Blockchain’s ability to foster trust gives Covalent’s customers a better understanding of how their products were made,” comments Alistair Rennie, General Manager at IBM Blockchain.
“In turn, Covalent can create a better customer experience, and a better opportunity for consumers to understand how their choices impact the environment. This is another great example of how blockchain is supporting our mission of using technology for good.”
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