Greg Deacon joins shopping app startup Jisp as CCO

Digital commerce venture Jisp has hired Greg Deacon as Chief Customer Officer.

Deacon joins from the UK’s Federation of Independent Retailers (NFRN), where he served as Chief Operating Officer.

Absolutly delighted to join @jispapp as Chief Customer Officer from Feb 1. Really looking forward to working with wider Jisp family, small business owners, retailers, brands and retail partners here in UK and beyond...📲 #LetsGo #Jisp #Retail #RetailTech #NewJob pic.twitter.com/8eLo4s2tse
— Greg Deacon (@gregdeacon) January 16, 2021

NFRN

Last year, Jisp became the official shopping app for the NFRN.

This meant that, whilst previously only available within supermarkets, local retailers would now be able to offer in-store barcode scanning with shoppers’ smartphones and allow them to checkout via the Jisp app.

Stuart Reddish, National President at NFRN, said: “Covid-19 has accelerated digital in retail and, given the current complexities of serving customers, along with future opportunities digital brings, we’re pleased to announce this partnership with Jisp.”

“This opportunity comes at a time where physical meets digital in retail, and we’re well placed to provide the most advanced app for our members across UK & ROI that will be loved by our customers too.”

“Whether it’s home delivery, Click and Collect, scan and go, communications or gamification, this app will set the benchmark for the retail experience of the future.”