By Terry announces Widen digital asset management tie up

Makeup and cosmetic brand By Terry has implemented Widen’s cloud-based digital asset management (DAM) solution, the Widen Collective.

Operating across 40 countries, By Terry had been in the market for a DAM solution to accelerate its digital transformation and improve internal organisation processes.

Previously, it had been using a local server to manage its digital assets, including pictures, videos, banners, and graphic creations, but this came with drawbacks: difficult to manage and find the right version of an asset, and remote teams were unable to access the local server.

By Terry’s marketing, creative, and sales team are now able to: store and access digital content; organise this content using metadata; map the creation of digital assets from design, through to final approval; work collaboratively from wherever teams are based and control access permissions.

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective. We’re working on a new way to find assets called the Asset Digest. Find out more: https://t.co/nY1GlZFeSq #DigitalAssetManagement #DAM
— WIDEN (@Widen) January 18, 2021

Marion Assuied, CEO, By Terry, says: “Three years ago, we started the digitalisation of the company.”

“We accelerated our presence online through our website, and also via e-retailers, but we also needed to transform the way we were working from new product development and marketing to operations, to empower our team with new tools to accelerate this transformation in line with the expectation of our new partners.”

“Enabling our teams to access the content they need, wherever they are based in the world was also a key factor in our decision making, and we have been impressed by Widen’s easy to manage user interface, and the seamless onboarding process.”

Jake Athey, VP of Marketing and Customer Experience at Widen, comments: “For brands like By Terry, DAM is a crucial enabler for managing digital content, and empowering teams to locate and deliver the right assets at the right time.”

“In addition to this, our Workflow app digitally tracks proofing and approval of content which can then be added directly into the DAM system once it’s complete, eliminating manual approval workflows and improving the overall efficiency of our customers’ creative processes.”