Genflow secures $11 million investment from BGF

BGF has invested $11 million in Genflow, a startup whose tech platform helps influencers develop their own digital and physical products, to support its global expansion plans.

The business is based in London and LA and has its sights set on Miami, New York and Hong Kong.

Shan Hanif, CEO at Genflow, says: “Getting people’s attention and attracting customers remains the biggest challenge and cost for any brand.”

“Our platform helps to provide a seamless and direct interaction between influencers and their audiences, in a highly scalable way.”

“We’re excited to be partnering with BGF on this next phase of our growth journey. Their market knowledge, reputation, and network made them the clear partner to help scale our business.”

BGF’s Daina Spedding comments: “We’re delighted to be investing in a rapidly growing full-service agency and tech platform which helps influencers build market leading brands and fast track revenue from their online communities.”

“Led by an exceptional founder in Shan Hanif, we’re looking forward to helping the business realise its ambitious expansion plans.”

“Genflow has demonstrated a strong track record of year-on-year growth and has created an exciting new business model that is disrupting the traditional social media advertising market.”