London Dynamics and Capita Scaling Partner target luxury goods space
Retail tech startup London Dynamics has signed a partnership with Capita Scaling Partner (CSP) to sell its augmented reality (AR) software to the luxury goods market.
Michael Valdsgaard, Founder and CEO, London Dynamics, says: “Luxury brands and retailers have in many cases not been fast enough to adopt the kind of online experience now demanded by customers.”
“However, the way people shop is changing dramatically, which has only been accelerated by the Covid-19 pandemic.
“This partnership with CSP enables us to take our industry leading AR software to the many brands and retailers in clear need of a high quality, easy to implement solution to revolutionise their online experience.”
“Put simply, we are giving luxury brands the ability to offer their customers the opportunity to not only view the product in-store but also in their own space, like it is physically there.”
Alan Linter, Innovation Director of Customer Management at Capita, adds: “We think that London Dynamics’ groundbreaking technology, combined with our deep knowledge of the retail sector, means we can revolutionise the way people buy luxury items.”
Bremont Watch Company
The Bremont Watch Company is using the technology to showcase some of its timepieces.
Chris Reynolds, Managing Director, comments: “For some time we have appreciated the theoretical value that AR can bring to our customers online experiences.”
“Pleasingly London Dynamics were able to match the quality and attention to detail that we put into our products to help bring this experience to life.”
