Pinterest adds eyeshadow to Try On AR offering

Pinterest has expanded its augmented reality Try On tool to cover eyeshadow, with products from Lancome, YSL, Urban Decay, and NYX Cosmetics.

“The future of shopping will rely on online experiences that are similar to that of in-store and complement that joy we find in browsing, seeing curated collections, and trying on products until we find what’s best for us,” Pinterest said in a press release.

It first introduced the Try On feature last year with lipstick from Sephora, Urban Decay, NYX and Lancome. 

💄Want a new lipstick? Our latest feature lets you try virtual makeup on at home with AR. And if you like the look, you can swipe up to shop. Convenient! 😉https://t.co/ixwtAWcCKC pic.twitter.com/QdXq1DxYh3

— Pinterest UK (@pinterestUK) November 18, 2020

In addition to eyeshadow, Pinterest is also expanding its product tagging beta, with access opening up to some advertisers, and to creators to create shoppable Story Pins and tag products, in the coming months.

Sign up for our free retail technology newsletter here.