boohooo deploys Akeneo product experience management tech
Fast fashion pureplay boohoo has selected Akeneo to manage product information as part of its omnichannel strategy.
boohoo, which recently bought the Debenhams brand and website for £55 million and announced it would take it online only, launched in 2006.
It now features more than three million SKUs sold across a range of channels, including an e-commerce site, a mobile app, and a printed catalogue.
It says that it will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity of a team of 250 employees and over 600 suppliers by offering a dedicated solution for all product information while streamlining internal processes.
“So far, we have been managing our product information manually, which was time consuming and a drain on resources,” says Steve Nolan, Head of Technology at boohoo.
“By implementing Akeneo PIM, we will increase efficiency and accelerate our time-to-market while also improving our product data and product experience.”
