Kevin Bacon fronts EE coronavirus lockdown remote learning advert

EE has launched an advertising campaign to support its Lockdown Learning support scheme in the UK, which offers unlimited mobile data, BT WiFi vouchers and educational resources to pupils who are learning from home but struggling to get connected.

The scheme is available to eligible EE and BT customers, with the ad airing tonight on BT Sport, spreading to digital, VOD and social from next week.

Actor Kevin Bacon stars in the campaign, titled A Message for Teachers, as he discusses “just how crucial education is”, in honour of his mother, a teacher, whose photograph sits next to him.

He reminds viewers that “millions of school children are being asked to learn from home, yet many have difficulties getting online. That’s why EE is offering unlimited data to kids that need it the most.”

Marc Allera, CEO, BT’s Consumer Division, comments: "We want to ensure no one is left behind while face-to-face teaching is on hold.”

“Our Lockdown Learning support scheme has so far helped thousands of families access vital educational resources across both our fixed and mobile networks.”

He adds: “Thousands of customers are now benefitting from free unlimited mobile data, we’ve given tens of thousands of BT WiFi vouchers out to schools for families and kids who need it most, and we will keep on giving.”

"With Ofcom estimating around 880,000 family homes are without a broadband connection, we want to help more families.”

“I'd encourage anyone who needs help getting their kids connected for learning to apply for help from BT and EE through their school. And please pass that message on to anyone you think might benefit.”