Jisp gives Nisa Scan & Save AR vouchers progress report
UK startup Jisp says that it has reached 10,000 scans, 5,000 taps and 2,000 redemptions in five weeks of a Scan & Save trial with 14 Nisa stores.
The company has been working with such brands as Kellogg’s, Red Bull and Nomad Foods to offer savings on certain products using augmented reality vouchers.
Greg Deacon, Chief Customer Officer at Jisp, says: “To deliver the participation, adoption and engagement from both retailers and shoppers is phenomenal.”
“It’s not just the amount of scans, taps and redemptions that we are looking at - we are really diving deep into the who, where and when in store and at the shelf edge.”
Red Bull, including sugar free cans, and Trivento Malbec wine are the top selling products, followed by Fanta and Coca-Cola cans.
“The early shopper adoption has been impressive, with a strong number of repeat users at 59% which shows that our tech is boosting loyalty,” says Deacon.
“We’ve also noticed that the majority of shoppers were aged 30-39, with half of the customers being mostly female.”
“Data like this allows us to advise brands and retailers on how they can optimise their budgets, fine-tune marketing campaigns, improve store operations and reward retailers and shoppers alike.”
Nisa retailers have been rewarded for every single voucher tap and offer redemption in-store, in total earning £400 across five weeks.
James Taylor, Nisa’s Head of Central Operations, comments: “The early indications from the Scan & Save initiative are superb, and we’re delighted to be a part of it.”
“It’s a brilliant new way of engaging with shoppers and helping to drive footfall which is always very welcome to our independent retailers, and we’re excited to see how it continues to perform over the coming weeks.”
Alan Carr, the owner of Nisa Newport Stores, says: “Scan & Save has been really welcomed by our shoppers, helping them to save monies on their favourite brands.”
“We even had a “Scan a Grand” winner which was brilliant. Jisp help us promote locally to increase footfall and shopping with us.”
“In addition, we welcome the extra monies received for shoppers scanning in our store which is a great reward. Scan & Save is really easy to use, and we’re looking forward to see how this grows heading into Christmas.”
