Grocery Outlet notches online first with Instacart tie up

US discounter Grocery Outlet has partnered with Instacart, marking the first time that the company will offer an e-commerce solution to its customers.

This is set to run for six months across 68 of Grocery Outlet’s California stores.

Through Instacart, products from its independently owned and operated stores will be available for same-day delivery.

“The pandemic has changed the retail experience and how people shop, advancing e-commerce by a decade in just a year and a half,” says Grocery Outlet CEO Eric Lindberg.

“We think it’s important to make our great value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before.

“Consumers are telling us that convenience is more important than ever—and we are listening. We’re using this programme with Instacart to continue expanding the strong foundation of touching lives for the better that we were built upon 75 years ago.”

“For 75 years, customers have relied on Grocery Outlet to feed their families, and we’re proud to now partner with them to bring their incredible brand online for the first time ever,” says Carolyn Everson, Instacart President.

“Customers can now have Grocery Outlet’s unparalleled selection of affordable groceries and pantry staples delivered from the store to their door in as fast as an hour.”

“We’re proud to unlock this new e-commerce solution for Grocery Outlet and create even more ways for their customers to save no matter how they choose to shop.”