Amex Ventures backs shoppertainment specialist Firework
Shoppertainment tech startup Firework has received an undisclosed investment from Amex Ventures.
This closely follows a number of partnerships in the retail space, including an exclusive tie up with Albertsons Companies and work with Heinz.
“This investment is about much more than just the dollar amount,” says Jason Holland, President of Global Business at Firework.
“It’s also an affirmation of our mission to deliver enterprise level customer engagement solutions to the small business sector. With this investment, Firework will double down on its commitment to democratising the world of e-commerce, putting control back in the hands of businesses.”
“Amex Ventures invests in ideas that are transforming the everyday for consumers and businesses globally,” comments Harshul Sanghi, Global Head at Amex Ventures.
“Firework is building the infrastructure to power next generation digital shopping and e-commerce experiences. We believe Firework is positioned at the cutting-edge of e-commerce, enabling companies to interact with their customers in new and exciting ways.”
