Under Armour selects AWS for digital transformation push
Under Armour has selected Amazon Web Services (AWS) as its preferred cloud provider for SAP as it looks to increase resilience, enhance security, and provide more significant insights across its business.
The athletic performance brand completed the migration of its SAP environments to AWS earlier this year.
It will now integrate its SAP environments with AWS’s set of technologies, including analytics, machine learning, compute, and storage, to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource efficient production, direct-to-consumer sales, and global wholesale distribution.
“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” says Under Armour Chief Technology Officer Danny Miles.
“With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimising our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”
As part of the migration, Under Armour moved its enterprise resource planning (ERP), supply network collaboration, global trade services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori, and solution manager workloads to AWS.
It then implemented AWS’s CloudEndure Disaster Recovery service.
It says that, with this move, it can “maintain optimum system performance and minimise downtime and data loss with a cross region disaster recovery solution that includes 65 servers replicating from one AWS Region to another.”
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