Amazon opens Just Walk Out tech powered Amazon Fresh store in East Sheen, London
Amazon has opened a 2,500 square feet, front of house, Amazon Fresh checkout-free location in East Sheen, London.
This is the seventh such convenience store to offer Just Walk Out Shopping tech in the UK.
The other six are in Camden, Ealing, Wembley Park, White City, Canary Wharf and Dalston.
Opening hours are from 7:00 am to 11:00 pm, seven days a week.
Customers use the Amazon app to enter and put their phone away and shop for what they need. At the end of their visit, they can head for the exit, with no need to stand in a queue or check out.
Christmas is coming
Also launching today is the new ‘by Amazon’ Christmas range, available to purchase in all Amazon Fresh stores and including Scottish Oak Smoked Salmon Slices, six Deep Filled Mince Pies and 12 Pigs in Blankets.
Chingford and Holborn
Amazon is also gearing up to open Amazon Fresh locations in Chingford and Holborn, London.
No news on the exact launch dates, but we can reveal that this is part of plans to open more than 260 Amazon Fresh stores before the end of 2024.
These will be all cashierless, tapping the aforementioned Just Walk Out technology, the company said in internal documents, according to a Business Insider report.
These state: “In 2022, we assume a broader roll-out of two store launches per week by the end of [the] year, targeting 60 total openings.”
“In 2023 and 2024, we are planning 100 store launches per year, in line with more aggressive opening programmes achieved by convenience stores in the UK in the last five years, Tesco’s, Sainsbury’s and Co-op have all exceeded 100 openings per year.”
Amazon, which has poached Tony Hoggett from Tesco to head up its international stores arm, is also reportedly looking to open a number of locations in Germany, Spain and Italy next year.
A spokesperson told RTIH: "We don't comment on rumours or speculation."
