Nude Foods Market deploys MishiPay checkout free tech

US-based grocery retailer, Nude Foods Market, has launched MishiPay’s mobile self-checkout solution as the primary payment method in its flagship store in Boulder, Colorado, instead of conventional registers. 

The Scan, Pay & Go technology enables shoppers to use their own mobile device to scan the QR codes on products in the store to add them to their virtual basket. 

Then, when they have completed their shopping, they can checkout instantly with the tap of a button using a variety of digital payment methods and can then leave the store. 

The customer receives a digital receipt that is also emailed to them. The next time they visit the store, shoppers can use MishiPay to register any glass storage jars they have returned, and receive an automatic account credit.

“We hate waste of all types. The average American produces 1,704 pounds of trash each year, and our mission is to bring this number down in every way we can. Deploying a streamlined, environmentally friendly checkout solution for our customers was a key aim when we created our brand,” says Verity Noble, Co-Founder, Nude Foods Market. 

“Conventional checkout tech consists of lots of wasteful plastics, paper and inks. By partnering with MishiPay, we have cut out the need for store checkout hardware, creating a checkout experience that is good for the environment, good for shoppers and good for our daily store operations.”

MishiPay founder and CEO Mustafa Khanwala, comments: “We love the approach that Nude Foods Market takes to reducing the impact of consumers on the environment.”

“We are proud to be their checkout solution of choice and to be playing our part in reducing the environmental and financial impact of checkout technology, whilst making the in-store journey quicker and more enjoyable for shoppers.”