adidas migrates SAP environments to Amazon Web Services
adidas has selected Amazon Web Services (AWS) as its preferred cloud provider for SAP workloads.
This will see it migrate its SAP environment to AWS and implement a SAP S/4HANA platform.
adidas says that the move will enable it to “digitise core business processes across its value chain to provide better consumer experiences, become a more data driven business, and support new business models such as direct-to-consumer”.
“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them,” says Markus Rautert, Senior Vice President, Technology Enablement at adidas.
“By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come.”
“Deploying SAP environments on AWS isn’t just about transforming our technology. It’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers.”
“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services,” says Greg Pearson, Vice President of Worldwide Commercial Sales at AWS.
“We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalised offers that deepen the consumer relationship.”
