Former Matalan exec Greg Pateras takes on CEO role at ISAWITFIRST

Fashion e-tailer ISAWITFIRST has announced Greg Pateras as Chief Executive Officer, while former CEO Jalal Kamani steps into a Chairman role. 

Greg Pateras joined the board of directors at ISAWITFIRST in July 2017 as Executive Director before moving into his new role this month. 

His CV includes stints at fellow fashion retailer Matalan where he was deputy CEO and COO. Before that he spent 10 years at Shop Direct, serving as CFO.

Pateras says: “I am extremely proud and excited to be given the opportunity to lead this high growth business, working with supportive owners and a passionate team. We will continue to build on the good work to date and drive the business forward to help hit its ambitious targets.”

Kamani founded ISAWITFIRST back in 2017. Highlights have included a long time partnership with hit reality TV show Love Island.