Asda teams with RangeMe in search for innovative suppliers
Grocery giant Asda has announced a partnership with RangeMe.
Through the latter’s global sourcing platform, the retailer is aiming to increase the number of new and innovative products available in stores as it seeks out emerging suppliers.
Asda is the first of the big four UK grocers to join RangeMe since the platform launched in the UK last month.
US-based RangeMe made its debut in 2014 and is used today by over 12,000 retail buyers in the UK, North America, and APAC region.
Ben Smith, Senior Director of Commercial Strategy at Asda, says: “We’ve already received hundreds of product pitches from really exciting, emerging suppliers as a result of our partnership with RangeMe.”
He adds: “Through the launch of our incubator programme, we hope to work with some of these suppliers to get their products onto the shelves in our stores.”
“We have a reputation for championing trend led and innovative products, which this platform is enabling us to source at scale, so we can quickly find and introduce new products into our stores.”
“Asda is an iconic British retailer and supermarket chain and we welcome them to our community of top retailers from around the world to transform their product sourcing experience. This is also an excellent opportunity for suppliers to connect directly with Asda buyers and showcase their products,” comments Nicky Jackson, CEO at RangeMe.
“Our mission has always been to empower retailers and suppliers to be productive and successful whatever their objective.”
“The platform offers retailers hyper local choices as well as innovative global options. We exist to help them offer an extraordinary experience for their customers.”
