The Good Patch opts for Brightpearl and Shopify to power omnichannel growth

Wellness brand The Good Patch has announced a partnership with retail operating system specialist Brightpearl.

The tie up will include an intuitive Demand Planner tool, automation engine and advanced reporting and analytics. 

The Good Patch’s products reach customers via a Shopify powered website and Amazon (FBA), as well as being stocked at retailers such as Target, Ulta, and Anthropologie, and spas and boutiques across the US.  

After experiencing the operational complexity that comes with rapid growth, it selected Brightpearl for its range of purpose built features that scale as businesses do.

With its open API tools, including WMS and CRM, and plug and play integrations with third-party e-commerce platforms such as Shopify and Amazon, Brightpearl beat out other options like Cin7 and Veeqo.

Noel Espinosa, Operations Manager at The Good Patch, says: “After sitting through multiple demos for various ERPs we found that the "one size fits all" model was not going to work.”

“Enter Brightpearl, the team was impressed not only by the capabilities but more so by how customisable the system is.”

“During the implementation, which took 119 days, we were able to tailor the system to work for us with powerful automations that as a result have improved overall efficiency allowing us to deliver our beloved products to our customers with ease.”

Justin Press, SVP Customer Success at Brightpearl, comments: “The Good Patch is an excellent example of a fast growing brand all set to reap the benefits of our extensive, retail focused operating system.”

“Now, rather than patching holes in their processes, the team can use the time saved and the features at their fingertips to grow fearlessly. We’re thrilled to welcome them to the Brightpearl family and we can’t wait to see what they do next.”