Klarna announces Piggy powered online browser extension

Buy now, pay later big hitter Klarna has launched a browser extension, which had been in beta testing with over 100,000 consumers. 

This enables people to shop with the FinTech’s payment options at every online store, even if the retailer is not yet a Klarna partner. 

It caters to the booming mobile space by providing the same end-to-end shopping experience on their desktop that they already enjoy in the Klarna app.

The browser extension also enables coupons and cashback offers to be automatically added to purchases. The recent acquisition of Piggy will power the new offering.

It is compatible with Google Chrome and Microsoft Edge. Support for Firefox and Safari will be rolled out in the near future. The extension is available in the US, UK, Germany, and France, with other markets set to follow.

David Fock, Chief Product Officer at Klarna, says: “While mobile shopping is surging, we also see that many consumers still enjoy the comfort of browsing and comparing items on a larger desktop screen.”

“We want to offer consumers the world’s best shopping and payments experience - no matter what device they are using. With the introduction of our browser extension, consumers shopping on their desktop can now benefit from the convenience, control and flexibility of Klarna’s pay later services at all of their favourite online stores.”

“Combined with the automatic couponing and cash back features, our new extension offers the ultimate shopping hack, saving time and money for consumers at every checkout.”

Nicholas Mahalec, Product Director at Klarna and former CEO at Piggy, adds: “Online retailers are constantly looking for ways to reduce cart abandonment and improve the checkout experience - especially during the crucial holiday shopping season.”

“By automatically adding coupons to shopping carts and enabling consumers to pay later with Klarna’s secure and convenient one time cards, the new browser extension not only saves consumers valuable time and money, but also boosts engagement and retention for retailers - regardless of whether they are Klarna partners already.”

“With this partnership we open the door for tens of thousands of retailers to tap into Klarna’s growing base of 90+ million high intent shoppers.”