Blue Yonder expands supply chain relationship with Heineken
Heineken is to implement Blue Yonder’s artificial intelligence and machine learning powered demand planning solution.
The brewer already utilises Blue Yonder’s end-to-end supply chain planning solutions in many of its operating companies.
Over the next few years, it will deploy the new demand planning solution in five of its largest operating companies worldwide.
“We have embarked on an ambitious journey to become the best connected brewer, going from fragmented to seamless digital interaction across the whole value chain,” says Marc Bekkers, Director of Global Supply Chain Planning, Heineken.
“The introduction of machine learning as part of building an integrated cross-functional planning capability across our business is a critical component of this journey.’
”The new solution will assist us in continued growth and meet the changing demands of our customers and consumers.”
