Former Javelin exec Will Treasure joins Profound as Chairman
UK-based digital agency Profound has appointed Will Treasure, co-founder of retail strategy consultants Javelin Group, as Chairman.
He departed Javelin Group last year after the company was acquired by Accenture.
“Profound is a really exciting outfit. It is doing things that would have been unimaginable a few years ago,” Treasure comments.
”Last year it rebuilt a national grocery website in 90 days with a custom order management system and launched it on the day of the second lockdown smoothly. That’s just unheard of.”
He adds: “Profound focus on delivering value fast, using next-gen technologies to do so and that is really resonating with businesses.”
“Boards want to see value for investment, marketing and IT teams want technology that works, and customers demand great experiences - it’s rare you get an organisation that can do all three.”
Chris Dooley
Profound has also added a Digital Strategy Director to its team - Chris Dooley.
He joins from Shiseido, where he has spent nearly four years expanding the e-commerce footprint globally.
Dooley previously worked at e-commerce agencies and brands such as Waitrose & Partners and Accenture.
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