Furniture Village taps Matterport tech for virtual store launch

UK retailer Furniture Village has opened a virtual store.

Using Matterport technology, it has mapped the inside of its Guildford branch, allowing customers to ‘walk’ around the store and look at products. Clicking on a product opens another web page showing further information.

We're keeping our family and your families safe 💙 To check if your local store is open, visit our Store Finder https://t.co/yrjzMgRIio or check our COVID FAQs https://t.co/lEQ8jA81qx for latest updates. pic.twitter.com/gTzDXHiEEw
— Furniture Village (@OfficialFV) December 22, 2020

“Our 54 stores may be closed but our Virtual Village is well and truly open for business. We’re the first independent furniture retailer to embrace experiential retail at scale and I’m delighted by how seamless it is,” says Peter Harrison, CEO at Furniture Village.

“Virtual Village brings the discovery and excitement of in-store shopping to the digital environment. It’s great to be on the front foot with new technologies that genuinely engage customers and help with the decision making process.”

“It’s with real agility that we’ve brought Virtual Village to life. It’s wonderful to see our business thinking and behaving in such a multi-channel way,” adds Charlie Harrison, Commercial Director at Furniture Village.

“I’m particularly proud of how quickly our retail teams have pivoted to online – jumping on to LiveChats, hosting video appointments and really embracing an online first mindset.”