Urban Outfitters taps JRNI Appointments amid Covid outbreak
Urban Outfitters has been using JRNI Appointments across its Anthropologie and BHLDN brands to deliver new ways of connecting with customers during the coronavirus pandemic.
JRNI Appointments supports in-store appointments, virtual appointments and email consultations while complying with social distancing requirements.
The aforementioned brands have engaged with 25,000 customers since April. Those who booked appointments purchased 40% of the time in stores, and 65% of the time virtually.
“It has been incredibly helpful to have the flexibility within the JRNI platform to make adjustments to the appointments and services we offer — to be able to go in and change booking questions, add new services, customise triggered emails, etc,” says Maddie Bender, Brand Styling Manager for both Anthropologie and BHLDN.
“Those types of features and functionality are so easy that we no longer have to involve our technology or web development partners to get them implemented.”
“I can literally go in there and change them based on the needs of our business with little to no down time, which has been instrumental, especially during Covid.”
“JRNI was the reason, really the service, that allowed us to act so quickly and nimbly, to get this off the ground,” she adds.
“My biggest test for JRNI was that there were no questions asked, just ideas to figure out how we can make this work during this crazy time.”
Bender concludes: “So that was really amazing. When we were able to open our doors using in-store appointments, it’s really great to see that everything can be managed in one space, even though the appointment channel is different.”
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