CitrusAd enters Spanish market with PcComponentes deal
Spanish electrical and technology e-commerce venture PcComponentes has gone live with Australian startup CitrusAd’s Retail Media platform.
It is using the tech so brands can boost their products into the top highest selling positions on the retailer's website.
Kiko Franco, Head of Marketing Services Manager at PcComponentes, says: “We carried out an exhaustive study and assessment of technology providers available in the market.
“We chose CitrusAd for the full and detailed level of reporting offered by the platform, which allows both us and the brands to analyse the different campaign KPIs and results in real-time.”
“The CitrusAd platform is also very user-friendly for PcComponentes and advertisers.”
Luis Gisbert, Country Manager at CitrusAd in Spain, comments: “We are really pleased to be entering the Spanish market with one of the leading marketplaces in the country.”
“Our aim is to support and empower PcComponentes to succeed in their retail media journey. In the current pandemic, retail media is a fantastic opportunity for successful online retailers.”
“This alliance will allow us to expand our new offices in Spain from a leading position in retail media”.
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