Contactless tech key to getting Brits back to public attractions

78% of UK consumers are concerned about visiting attractions in 2021 due to the Covid-19 pandemic, according to research by Omnico Group.

The company surveyed 2,048 Brits and found that 23% are so worried by the prospect of returning to theme parks, resorts, and other public attractions like casinos, zoos, aquariums, and museums, that they will no longer do so at all.

We understand it’s been quite the ride and we’re here for fun and thrills with loved ones when the time is right.
Save up to 40% on 2021 staycations and enjoy our ‘Book with Confidence’ guarantee.
Visit https://t.co/MPONNaIIG6 to find out more pic.twitter.com/hNVkEMIAC1
— Alton Towers Resort (@altontowers) January 17, 2021

52%, meanwhile, claim tech is vital for ensuring their safety and encouraging them to return.

Many of the technologies previously deemed ‘nice-to-haves’ are now considered ‘must-haves’. These include: contactless entry points, smart tickets, and turnstiles (57%), pay-at-table (51%) and self-scan checkouts (49%) for contactless service, and attraction mobile apps (48%).

In fact, a contactless customer experience is now so important that 22% of those booking trips this year will only visit attractions that can offer this.

“The Covid-19 pandemic marks a significant inflection point for the attractions industry,” says Mel Taylor, CEO at Omnico Group.

“Consumers are entering 2021 with a completely different outlook, and a brand new set of expectations for businesses like theme parks, resorts, casinos, and public attractions.”

“Safety is rightly top of the priority list, and technology has a vital role to play in ensuring that venues are Covid-secure for returning guests.”

“So, it’s reassuring to hear that the vast majority (88%) of attraction businesses appreciate the importance of technology for restoring consumer confidence this year.”