Dentsu taps Adobe technology for Poptopia, pitched as an immersive digital playground for Pringles enthusiasts

Dentsu agencies, Dentsu Creative and Merkle, have announced the launch of Pringles Poptopia, which promises an immersive, innovative, and engaging experience offering exclusive content and unforgettable connections for lovers of the snack.

Poptopia invites users to embark on a journey through a series of themed islands, each offering unique interactions. From the football themed Pringoooals to the sorting challenge of Stack & Sort.

At the heart of the offering, Mr. P, the brand champion for Pringles, comes to life as the guiding force in this realm.

Drawing inspiration from the Pringles can and its crisps, this has come to life via a partnership with Adobe.

Leveraging Adobe's technology, dentsu can collect first-party data, enabling Pringles to craft personalised experiences.

Poptopia is launching in 39 markets across Europe.

Paul Humphries, Vice President of Consumer Experience at Kellanova, owner of Pringles, says: "We're thrilled to partner with dentsu on this groundbreaking project. Poptopia represents the next chapter in our marketing transformation journey and we're excited to see how it will delight and inspire Pringles fans everywhere." 

Ruth Bucknell, VP Experience Design CXM UK&I, dentsu, says “We are immensely proud of Poptopia, it’s the culmination of hard work and daring to dream big, and having a client who wants to dream with us. Poptopia is the living embodiment of “Unexpected Fun” and we can’t wait to launch it, spreading the joy far and wide.”

“We are already looking forward to new brand partnerships, and to expand and enhance the world through many awe-inspiring additions. With Poptopia we’re driving the One dentsu philosophy forward, by having all practice areas working to one goal.”