Flashfood and Kroger greenlight discounted groceries pilot across retail giant's Richmond stores

Grocery app Flashfood has partnered with the Mid-Atlantic Division of The Kroger Co. for a pilot across 16 Richmond area Kroger stores. The roll-out promises shoppers significant savings on groceries while supporting Kroger’s commitment to sustainability, affordability and healthy food access.

Customers can purchase fresh groceries in surplus or nearing their best by date, including meat, dairy, produce, and baked goods, at discounted rates through the Flashfood app. Items are then picked up from designated zones inside participating stores.

“Kroger’s leadership in operational excellence makes them an incredible partner to demonstrate what Flashfood can deliver when executed at scale,” says Jordan Schenck, CEO at Flashfood.

“We’re thrilled to be kicking off this partnership and to support Kroger’s impactful Zero Hunger, Zero Waste programme. Together, we’re not only expanding access to fresh, affordable groceries in Richmond - we’re also demonstrating how innovation can leverage surplus and end of life food to serve communities, support retailers and keep good food out of landfills.”

“We’re always looking for innovative ways to serve our communities, reduce our environmental impact and move closer to our Zero Hunger Zero Waste goals,” says Mid-Atlantic Division President Kate Mora. “Our partnership with Flashfood helps us achieve all three. This app is another resource for customers who are looking for affordable options to feed their families while also keeping perfectly good food out of landfills. It’s a win for our community and the planet.”

Flashfood is now available in more than 2,000 stores across North America. It claims to have thus far diverted over 140 million pounds of food from landfills and saved shoppers more than $355 million on groceries.

2025 RTIH INNOVATION AWARDS

Grocery retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.